Why You Should (And How You Can) Apply For The Forrester Customer Obsession Awards

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If there’s one question almost every Forrester customer experience (CX) client asks us, it’s “how do I prove the value of my CX program?” Well, perhaps I can help. Enter the Forrester Customer Obsession Awards. We want to recognize organizations that put their customers at the heart of their strategy, leadership, and operations and demonstrate exceptional results in customer experience.

Here’s why you should apply:

Amplify your message and showcase your team’s success. We’ll feature the award winner and finalists in reports, videos, social media posts, and other channels, providing valuable exposure for you, your team, and your CX program.
Network with peers. If your organization is selected as a finalist or winner, you will have the opportunity to participate in Forrester’s CX Summit 2024 in North America, APAC, or EMEA. This event brings together CX professionals from various industries, providing a valuable platform for networking and knowledge sharing.
Get Forrester’s take on your CX program. A panel of Forrester experts will assess your organization’s customer obsession against industry best practices. We’ll interview shortlisted finalists and would be happy to give you feedback on how you stack up, along with any recommendations we have to push your ideas further.

To apply:

Review the criteria. Familiarize yourself with the criteria for the award, including sharp and sustained customer focus, deep collaboration across the organization, and quantifiable outcomes for customers, employees, and the business.
Gather information. Collect the necessary information and permissions required for the application. Ensure you have the support of two senior executives who are willing to participate in a discussion of your company’s customer obsession at one of Forrester’s CX Summits.
Complete the entry form. Fill out the entry form, providing detailed responses to the questionnaire. Use up to five slides or visuals to support your application, if desired.
Submit before the deadline. The deadline for applications is March 5, 2024. Ensure you submit your entry before the closing date to be considered for the award.
Await the judging process. A panel of Forrester experts will review all applications, shortlist nominees, and conduct interviews if necessary. The judging process will be confidential, and all entries will be treated with the utmost privacy and respect.

Don’t miss this opportunity to showcase your organization’s commitment to customer obsession. Apply for the Forrester Customer-Obsessed Enterprise or Customer-Obsessed Leadership Award today and take your customer experience initiatives to the next level. Good luck!

Apply now!